"I have a deepfelt admiration for Moritz Rabinowitz, a Jewish man who became a mainstay in the apparel retail business of Haugesund and southwestern parts of Norway in the 20s and 30s.
While his story is inspiring, it is also hardcore and tragic. Worst of all, it is about to be forgotten.
Since his lifework consisted of retail and contemporary fashion, I wish to create awareness of his story through a collection of clothing, in deep respect of his memory. "
- Siri Sveen Haaland, designer.